Website elements / About you and your people
About us
Introduces you: how it all started and what you care about. People would rather call someone they already know.
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Elegant
A centred quote, a wide photo and numbers below a line. Dark background, gold accent, fine lines.
All elements in the Elegant style
“The starter Dad began in 1991 has never once died on us.”
Jane and Martha Clayton, Clayton's Bakery, Hawes

We bake in a wood-fired oven, get our flour from the mill in Bainbridge and add no improvers to our rolls. Second generation, same recipe.
Street
A collage of Polaroids with a Since 1991 sticker. Yellow and raspberry, narrow bold type, labels like stickers.
All elements in the Street style
Since 1991
Bread
from a starter
that never died
Clayton's Bakery in Hawes. Dad started out in a barn, and now my sister and I do the baking. Wood-fired, no additives.



Swiss
Years in the left column, the story on the right. White, black and a single red, rules instead of boxes.
All elements in the Swiss style
Clayton's Bakery. Hawes, since 1991.
We bake our bread with the starter Dad began over thirty years ago. Our flour comes from Bainbridge, and we bake in a wood-fired oven.
- 1991
Dad Joseph bakes his first loaves in a rented barn behind the house.
- 2004
A new wood-fired oven and a little shop on the square.
- 2019
My sister Martha and I take over the bakery. The starter stays the same.
- 2025
We deliver bread to six shops in the area.
Cosy
A letter to the neighbours with a signature and a close-up photo. Cream background, terracotta, soft serif type.
All elements in the Cosy style
Dear neighbours,
our dad Joseph started the bakery in 1991 in the old barn behind the house. Today my sister and I run it, and we still make our bread with the starter that hasn't died once since.
Our flour comes from the mill in Bainbridge, we bake in a wood-fired oven and add no improvers to our rolls. At four in the morning the whole street smells of bread, so do drop in.
Jane and Martha Clayton
Magazine
A feature: headline, captioned photo and a quote in the middle. Large serif headlines, italics, laid out like a magazine.
All elements in the Magazine style
The sisters who get up at three
Their dad started Clayton's Bakery in a barn in 1991. Today his daughters run it, and the starter is still the same one.

When Joseph Clayton rented the barn behind his house in 1991, he had one oven and his grandmother's recipe. Today six people work at the bakery and the bread goes to six shops in the area.
“In thirty years our starter hasn't died once.”
Their flour comes from the mill in Bainbridge, they add no improvers to the rolls, and their little shop on the square has a queue every morning.
Playful
A winding timeline with photos in circles. Pastel background, rounded shapes and type, wavy lines and bubbles.
All elements in the Playful style
How we rose
1991Dad Joseph bakes his first loaves in a rented barn behind the house.
A new wood-fired oven and a little shop on the square.
2019My sister Martha and I take over the bakery. The starter stays the same.
We deliver bread to six shops in the area.
Come and have a taste – our shop on the square opens at six!
Bold
A full-width photo and giant numbers in tiles. Strong colour, bold type, sharp edges.
All elements in the Bold style
Baking in Hawes since 1991
With a starter that's never died. In a wood-fired oven. No improvers.
Dad Joseph started the bakery in the old barn behind the house. Today my sister Martha and I run it, and every morning we deliver bread to six shops in the area.
Jane Clayton
Conservative
Photo and text in two columns, numbers below. White background, one colour, serif headings.
All elements in the Conservative style
Baking in Hawes since 1991
Dad Joseph started the bakery in the old barn behind the house. Today my sister and I run it, and we still make our bread with the starter that hasn't died once since.
Our flour comes from the mill in Bainbridge, and we add no improvers to our rolls.
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